Dubai princess Sheikha Mahra Bint Mohammed Bin Rashid Al Maktoum has launched a new fragrance named “Divorce” 8 weeks after her split from her husband, who she alleged was “occupied with other companions.”

The radical royal, 30, unveiled the perfume in an Instagram post on Monday, which quickly racked up tens of thousands of likes and praise from feminists who described the unorthodox enterprise as empowering.