In Short
- Google has introduced a new Try it on feature, which lets you try different outfits on yourself virtually.
- It is a part of the company’s new AI mode, and is currently exclusive to the U.S. citizens only.
- To use it, you need to go to Google app > Labs option > scroll down to Try things on virtually.
Has this ever happened to you, where you spot a dress or a cool jacket online, but can’t tell whether it would look good on you? Well, Google has come out with a helpful solution called “Try it on”, and people are already saying that it will change the way you shop forever.
Try it on is a new feature that is part of the company’s new AI Mode, which was introduced in yesterday’s Google I/O event. The feature lets you visualize how different items of clothing would look on you, and the results look extremely convincing, unlike those cardboard cut-out virtual closets that some shopping apps feature these days.

To achieve this convincing look, Google is using a custom Imagen model that understands the dimensions and depth of your body. It also understands different textures of the cloth and how it behaves based on the product images. The model combines these two factors to generate a result that makes you look like you’re wearing that $1,000 Louis Vuitton dress.

How to Use Google’s New “Try It On” Feature
“Try it on” is a part of AI Mode, which is currently limited to the U.S. audience. So you’ll need a VPN to use it if you are not native to the region. With this piece of information out of the way, here’s how you can use it.
- Open the Google app on your Android phone and tap the beaker icon at the top left.
- Scroll down and you should find the “Try things on virtually” section. Here, tap on Try things on.
- Now, pick from one of the different styles and tap on an attire to try it out.
- You’ll then need to upload your full-length photo. Make sure you are clearly visible with no obstructions in between.
- Once you’re done, wait as the AI dresses you up in the selected fashion.